Untold Stories

Should we be worried about ‘evil’ guiris in the Spanish Christmas Lottery’s latest ad?

6 August 2017

The latest advert for Spain’s famous El Gordo lottery (entitled The Guiris) is a little worrying. The take-home message seems to be: don’t let the guiris win our lottery and buy up our property. If you, a Spanish national, buy a lottery ticket, you reduce the chances of them winning.

All photos: Loterías y Apuestas del Estado/YouTube

The Guiris

Set in Benidorm, the advert starts off with foreign tourists telling the camera what they love about Spain: paella, the sun, flamenco – all to a backdrop of jolly music and scenes of people enjoying Spain’s wonderful Beni lifestyle. The guiris then go on to talk (in questionable Spanish) about how they feel increasingly comfortable here in Spain, and also how everything here is so cheap. Hmm.

'I feel so comfortable here'

About halfway through the video, the music suddenly becomes eerie, giving us the feeling that something terrible lurks beneath the initial storyline. A British couple, both sat in mobility scooters – now an iconic part of the laid-back Benidorm lifestyle – point towards the sky and say:

But what I like most is that apartment – the one on the top floor.

'We want that one up there'

The camera pans to a large penthouse apartment at the top of a skyscraper – a home that many Spaniards and guiris alike could only dream of.

Dutch guiri says he wants to buy a chiringuito and change its Spanish name to a Dutch one.

'Adiós Casa Paco'

Russian guiri says he’d like to buy a piece of the beach, spreading his arms to demonstrate the extent of what he’d like for himself.

'I want all of this'

Then comes the sinister laughing, as the guiris hold up their lottery tickets and grin.

'We've got ours, where's yours?'

The video ends with the haunting sound of a ticking grandfather clock, perhaps to signify that it’s only a matter of time before the guiris buy up the whole of Spain’s costas, completing the supposed process of colonisation that has been so inevitable for years.

'One day, all of this could be ours'

One can’t help but wonder if this advert at all reflects how foreigners living on the costas are viewed through Spanish eyes, but one thing is for certain – its demonisation of guiris is worrying.

Watch the full video here:

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Deborah Ann Tanswell 12 September 2018 at 1:51 pm

Hello this was very interesting. I am working as a researcher to an author, Maddy Mateo, who is working on a book/documentary on this very subject. i would like to watch the original advertisement can you send me the link. the photos you show are wonderful. thank you for your help in this matter. regards deb

Madrid No Frills 12 September 2018 at 2:01 pm

Hi Deb, We’ve updated the video link so it should work now 🙂


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